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The Paper - Escondido San Marcos North County
 The Computer Buzz July 15th, 2010     



Nome and Paul Van Middlesworth - owners - The Computer Factory

Untitled Document

 

Angus goes Shopping

Angus MacTavish and his 14-year-old Yugo rattled to a stop in front of our store. Angus has been coming in for years but he never buys a thing. Angus comes in to compare prices and talk about his latest computer acquisitions. Over the years we have come to know that Angus’ ability to find the cheapest price for anything is surpassed only by a total absence of any concept of value. To Angus, price is all.

“I’m in the market for a new computer lad,” he said in his rich Scottish brogue, “If the price is right, I just might buy it here,” he said with a sly wink.

“Didn’t you buy a new computer for half price on the Internet last fall?” I asked innocently. “Aye that I did lad,” said Angus, “a great bargain it was too, but in a stroke of stupendous bad fortune the power supply blew and took out the hard drive and motherboard. It nearly burnt down me hoose. I was lucky to get out alive”.

“I thought you said it came with a lifetime warranty.” Angus looked irritated. “That it did lad, but the chap that sold it to me went belly up. You canny fault a man for giving his customers such good pricing that he can’t make a living for himself can you?”

I had to admit there was some logic in Angus’ argument. I told Angus that we try to set our prices just high enough to stay in business. “Well then,” said Angus, “can you match this price?”

Angus waved a full-page Fry’s ad featuring a PC for $199. “If you can beat this price I’ll take one today.” The PC in the ad was a motley assemblage of low end, semi-obsolete components with a Ubuntu operating system. “Sorry Angus,” I said, “We just don’t build bottom end computers like that.” Angus bristled. “What are talking about bottom end, the brand name of the computer is Great Quality.” I just shrugged my shoulders but Angus continued. “Your computers have a hard drive, CPU, RAM, DVD, motherboard, case, floppy, operating system and a power cord don’t they?” “Of course they do” I said. “Well,” crowed Angus, “so does this one lad, so you had better climb down off your high horse and start cutting your prices before the competition drives you into the ground.”

I tried to think of a way to make Angus understand how quality can affect the value of things. “You drive that old Yugo, right?” I said. “Aye,” said Angus warily; “It gets me from here to there.” “Well,” I continued “It has four wheels, an engine, windows, doors, a steering wheel, a gas pedal and brakes just like a brand new $50,000 BMW right?” Angus brightened. “I suppose it does at that lad,” he said. Now I proceeded to drive my point home..”Would you pay $50,000 for an old Yugo like the one you have?” I asked. “Certainly not!” shouted Angus as he bolted toward the door, “I wouldn’t pay $50,000 for a overpriced BMW nor will I pay your outrageous price for a computer.”

A thick blue cloud followed Angus and his Yugo as he exited our parking lot and turned toward Fry’s.

 

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