|Demographics||May 13th, 2010|
Rate Card Demographics
Welcome to The Paper!
Thank you for your interest in advertising information about THE PAPER, the only weekly community newspaper for Escondido and the whole North San Diego County from Rancho Bernardo on the East to Oceanside and Carlsbad on the West.
Marketing Experts call this area the “Platinum Corridor.” Why? Look at the Demographics!
Median Annual Income* Median Home Cost*
We hope that you will look at our website at www.thecommunitypaper.com. It has even more complete information about THE PAPER.
We distribute over 25,000 copies of THE PAPER through approximately 500 stores, restaurants, offices and up-scale mobile home parks in Rancho Bernardo, Escondido, San Marcos, Lake San Marcos, San Elijo Hills, Vista, Oceanside and Carlsbad. The editorial content and distribution of THE PAPER is designed to attract readers in the higher than average income brackets
Demographics 2007 – Detailed
City Population Median Income Median Home Value
Rancho Bernardo $72,265 $639,500
Escondido 140,766 $67,155 $552,298
San Marcos 77,995 $68,100 $614,000
Lake San Marcos 2,400 $88,672 $679,900
San Elijo 5,365 $85,000 $
Vista 90,402 $60,757 $470,300
Carlsbad 90,773 $78,037 $672,600
Oceanside 161,029 $62,271 $500,500