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The Computer Buzz July 16th, 2009


Nome and Paul Van Middlesworth - owners - The Computer Fact
ory
 

 

What's the Difference?

Folks often ask us how our desktop PCs compare to "big name" PCs like Dell, HP, Compaq, and Gateway etc. There are some striking differences.

Our business models are worlds apart. At The Computer Factory we design, build, test, sell, and service our PCs directly to end- users. The "big names" don't do any of that. They buy pre-packaged PCs from offshore manufacturers and sell them to distributors or retail chains. Technical and repair services are all contracted to third party companies. The "big name" companies are essentially distribution organizations for Asian PC manufacturers. The "big names" don't sell to end-users; their customers are Best Buy, Staples, Costco, Fry's, and Wal-Mart.

We deal face to face with our users in all areas of sales and service. Our users are local, and they know "where we live." We have to do our job well or won't be around long. That's why we build our PCs with premium components that come with manufacturers extended warranties. Our motherboards are made by ASUS (5 year warranty); hard drives Western Digital (3 yrs) CPUs from AMD and Intel are premium grade (3 yrs), RAM (lifetime warranty). The components in Dell, Compaq, HP, Gateway and the others are OEM parts with a single year of manufacturer's warranty.

In summary, the differences between our PCs and PCs from the "big names" are that our PCs are higher in quality, reliability and performance and lower in maintenance costs. In terms of after-purchase service, there is simply no comparison.

 

 

 

 

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