Featured Merchants

May 22nd, 2008

Turning Gold Into Gold
Local Firm Is One of the Largest Gold Recyclers In San Diego County

Recognizing the current popularity of Going Green, GemsN'Loans advertises for customers to bring in and recycle their old jewelry. Many people have jewelry lying around gathering dust when the gold in them could be turned into ready cash - a highly desirable commodity in today's economy. Dental gold, too, can be recycled and turned into fast money. As a result, the company finds its sales activity booming, and hundreds of customers humming happily. It's a win-win situation for all.

Some of the gold recovered is made into new jewelry pieces. The rest is sold on the global gold market.

Many families are realizing they have assets stashed around the house which can be pawned in return for immediate cash. Jewelry worn infrequently, precious stones, and gems resting in the safe deposit box at the bank, all have collateral value at the pawn store. In addition, musical instruments the kids left at home as they went off to college and work, and countless other unused items can be converted into instant cash.

The three GemsN'Loans stores, in Oceanside, Vista and Escondido, sell jewelry and other merchandise as well as providing quick cash loans to customers. Once a person visits and becomes a customer at any of the three GemsNLoans locations, the store keeps in touch by sending a hand-signed thank-you card and then a follow-up campaign of reminder messages. The aim is to convert each first-time customer into a loyal repeat customer who will tell others about their pleasant gold-recycling and shopping experience.

New Look at the Pawn Shop is More Like the Mall

Celebrating its 15th anniversary this year, the GemsN'Loans enterprise has all the attributes of today's "new look at the pawn shop." First-time customers who walk in any of the stores are clearly surprised. They marvel at the clean, organized look
and feel inside the store. It feels more like a nice jewelry store at the mall, rather than a place tucked away on a side street where you go and hock your guitar or necklace. They walk out realizing they can come back and buy bargains at the store as well as borrowing cash.
Most financial heads-of-household do not think of using such items to advantage to obtain some quick relief from a cash flow shortfall. However more and more are beginning to realize that much of their merchandise will never be used again and can be sold to help pay for gasoline and rapidly rising living expenses. Once the cash-strapped families discover that it is "okay to trade at the pawn shop" rather than run a garage sale or classified ad, they feel greatly relieved, financially and mentally.

The New Trend -- It's Fun To Go "PawnShopping"

More and more people are discovering the value and good sense of obtaining money from a pawn shop, as well as shopping there for genuine bargains. To entice upscale customers, GemsN'Loans now has a full time certified jeweler on staff and new employees are trained to be certified by the Gemological Institute of America.

Mack Hembree, owner of GemsNLoans, says, "No one blinks at the idea of buying a good clean used car. Why not good clean jewelry, electronic devices, musical instruments, sporting goods, and dozens of other items? All the previously-owned merchandise for sale is in excellent condition. We sell only the top 20% of items pawned but never retrieved. The store inventory and varied choice changes almost daily which makes for repeat visits by customers to see what's for sale today."

GemsN’Loans stores are in Escondido, Vista and Oceanside.