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Marketing Information June 28th, 2007

   Rate Card    Demographics


 

RATE CARD

THE PAPER

Your Community Newspaper

Serving North San Diego County
Eric Wormser, 760 497-4281,ericwiththepaper@cox.net

Advertising Rates

Effective January 15. 2005
All rates are net per week

DISPLAY

Ad Sizes

1-3 wks

4 weeks

8 weeks

13 weeks

26 weeks

52 weeks

TFN

 

 

 

 

Per Week

 

 

 

Double

$2,100

$1,650

$1,540

$1,430

$1,320

$1,210

$1,210

Full Page

$1,100

$875

$825

$755

$690

$635

$635

1/2 Page

$600

$500

$455

$410

$370

$330

$330

1/4 Page

$330

$275

$245

$220

$200

$175

$175

1/8 Page

$180

$155

$135

$120

$110

$100

$100

1/16 Page

$100

$85

$70

$65

$60

$55

$55

1/32 Page

$55

$45

$40

$35

$33

$30

$30

 

 

 

 

 

 

 

 

TIL FURTHER NOTICE DISPLAY AD ORDERS are non-cancelable for 13 weeks. After that they run until cancelled.   

Ads ordered for a specific number of weeks are cancelable at any time. The customer pays only for the number of weeks run at the price that applies to that number of weeks.                                                                                                                

Extra Charges for color:


                     Full Color Ads

 

         Spot Color Ads

 

Per Week

 

 

Per Week

1/16 Page

$20.00

 

1/16 Page

$15.00

1/8 Page

$36.00

 

1/8 Page

$27.00

1/4 Page

$66.00

 

1/4 Page

$50.00

1/2 Page

$100.00

 

1/2 Page

$75.00

Full Page

$200.00

 

Full Page

$150.00

Dimensions
                                                           Height   Width  
Full Page…………………………………….…16” x 10.25”
1/2 (vert.)………………………………………15” x 5.031”
1/2 (horiz.)……………………………………..7.4” x 10.25”
1/4 (vert.)………………………………………7.4” x 5.031”
1/4 (horiz.)………………………………..….3.604” x 10.25”
1/4 (tall)…………………………………………15” x 2.422”
1/8 (horiz.)……………………………………3.604” x 5.031”
1/8 (vert.)………………………………………7.4” x 2.422”
1/16 (horiz)…………………………….……1.695” x 5.031”
1/16 (vert.)…………………………………...3.604” x 2.422”
1/32 Page …………………………………...1.695” x 2.422”

Classified Ads
Classifieds are priced per column inch. Ads can be two columns wide and as high as a client desires.


          Weeks

         Per Week

    Total Cost

 

 

1 to 3

$22.00

 

 

 

4

$20.00

$80.00

 

Bold $1.00 per word on orders

8

$18.00

$144.00

 

         less than 13 weeks

13

$16.00

$208.00

 

 

26

$14.00

$364.00

 

 

52

$11.00

$572.00

 

 

TFN

$11.00

286 Min.

 

 

Each additional ½” costs 50% more than the above prices. TFN ads are Till Further Notice, non-cancelable for 26 weeks, then run until cancelled. Ads ordered for a specific number of weeks are cancelable at any time. The customer pays only for the number of weeks run at the price that applies to that number of weeks.

If you commit for 13 weeks or more, there is no extra charge for bold

Business and Professional Color Ads (4-Color in the Center of THE PAPER) This is an exceptional value at $50/week, TFN (Till Further Notice) non-cancelable for 13 weeks. These ads get editorial support from our editor on a rotating basis.  You can see these ads on our website under Advertisers and the articles under Featured Merchants. For past such articles, go to Archives/Featured Merchants on the website. The Business and Professional ads afford the advertiser the opportunity to place a larger ad at any time for one or more weeks at the TFN price without a minimum non-cancelable period.

Back Page Color Ads: (Alternate Weeks)

 

Price per Week

Price per Week

Dimensions

Ad Sizes

26 Weeks

13 Weeks

HeightxWidth

1/2 Page

$330

$430

7.4"  x  10.25

1/4 Page

$175

$241

3.604" x10.25"

1/8 Page

$100

$136

3.604” x 5.031”

1/16 Page

$80

$85

1.695" x 2.422"

Client’s credit or debit card is charged monthly in advance unless other arrangements made.

If client is advertising on contract basis, customer can switch between type and size of ad and benefit from the contract price. Some limitations apply.

 Eric Wormser
THE PAPER
Ph 760 497-4281
Fax 760 737-9149
Email: ericwiththepaper@cox.net

 

 

 

 

 

 

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