 Marketing Information |
June 28th, 2007 |
Rate Card Demographics
RATE CARD
THE PAPER
Your Community Newspaper
Serving North San Diego County
Eric Wormser, 760 497-4281,ericwiththepaper@cox.net
Advertising Rates
Effective January 15. 2005
All rates are net per week
DISPLAY
Ad Sizes |
1-3 wks |
4 weeks |
8 weeks |
13 weeks |
26 weeks |
52 weeks |
TFN |
|
|
|
|
Per Week |
|
|
|
Double |
$2,100 |
$1,650 |
$1,540 |
$1,430 |
$1,320 |
$1,210 |
$1,210 |
Full Page |
$1,100 |
$875 |
$825 |
$755 |
$690 |
$635 |
$635 |
1/2 Page |
$600 |
$500 |
$455 |
$410 |
$370 |
$330 |
$330 |
1/4 Page |
$330 |
$275 |
$245 |
$220 |
$200 |
$175 |
$175 |
1/8 Page |
$180 |
$155 |
$135 |
$120 |
$110 |
$100 |
$100 |
1/16 Page |
$100 |
$85 |
$70 |
$65 |
$60 |
$55 |
$55 |
1/32 Page |
$55 |
$45 |
$40 |
$35 |
$33 |
$30 |
$30 |
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|
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|
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TIL FURTHER NOTICE DISPLAY AD ORDERS are non-cancelable for 13 weeks. After that they run until cancelled.
Ads ordered for a specific number of weeks are cancelable at any time. The customer pays only for the number of weeks run at the price that applies to that number of weeks.
Extra Charges for color:
Full Color Ads |
|
Spot Color Ads |
|
Per Week |
|
|
Per Week |
1/16 Page |
$20.00 |
|
1/16 Page |
$15.00 |
1/8 Page |
$36.00 |
|
1/8 Page |
$27.00 |
1/4 Page |
$66.00 |
|
1/4 Page |
$50.00 |
1/2 Page |
$100.00 |
|
1/2 Page |
$75.00 |
Full Page |
$200.00 |
|
Full Page |
$150.00 |
Dimensions
Height Width
Full Page…………………………………….…16” x 10.25”
1/2 (vert.)………………………………………15” x 5.031”
1/2 (horiz.)……………………………………..7.4” x 10.25”
1/4 (vert.)………………………………………7.4” x 5.031”
1/4 (horiz.)………………………………..….3.604” x 10.25”
1/4 (tall)…………………………………………15” x 2.422”
1/8 (horiz.)……………………………………3.604” x 5.031”
1/8 (vert.)………………………………………7.4” x 2.422”
1/16 (horiz)…………………………….……1.695” x 5.031”
1/16 (vert.)…………………………………...3.604” x 2.422”
1/32 Page …………………………………...1.695” x 2.422”
Classified Ads
Classifieds are priced per column inch. Ads can be two columns wide and as high as a client desires.
Weeks |
Per Week |
Total Cost |
|
|
1 to 3 |
$22.00 |
|
|
|
4 |
$20.00 |
$80.00 |
|
Bold $1.00 per word on orders |
8 |
$18.00 |
$144.00 |
|
less than 13 weeks |
13 |
$16.00 |
$208.00 |
|
|
26 |
$14.00 |
$364.00 |
|
|
52 |
$11.00 |
$572.00 |
|
|
TFN |
$11.00 |
286 Min. |
|
|
Each additional ½” costs 50% more than the above prices. TFN ads are Till Further Notice, non-cancelable for 26 weeks, then run until cancelled. Ads ordered for a specific number of weeks are cancelable at any time. The customer pays only for the number of weeks run at the price that applies to that number of weeks.
If you commit for 13 weeks or more, there is no extra charge for bold
Business and Professional Color Ads (4-Color in the Center of THE PAPER) This is an exceptional value at $50/week, TFN (Till Further Notice) non-cancelable for 13 weeks. These ads get editorial support from our editor on a rotating basis. You can see these ads on our website under Advertisers and the articles under Featured Merchants. For past such articles, go to Archives/Featured Merchants on the website. The Business and Professional ads afford the advertiser the opportunity to place a larger ad at any time for one or more weeks at the TFN price without a minimum non-cancelable period.
Back Page Color Ads: (Alternate Weeks)
|
Price per Week |
Price per Week |
Dimensions |
Ad Sizes |
26 Weeks |
13 Weeks |
HeightxWidth |
1/2 Page |
$330 |
$430 |
7.4" x 10.25 |
1/4 Page |
$175 |
$241 |
3.604" x10.25" |
1/8 Page |
$100 |
$136 |
3.604” x 5.031” |
1/16 Page |
$80 |
$85 |
1.695" x 2.422" |
Client’s credit or debit card is charged monthly in advance unless other arrangements made.
If client is advertising on contract basis, customer can switch between type and size of ad and benefit from the contract price. Some limitations apply.
Eric Wormser
THE PAPER
Ph 760 497-4281
Fax 760 737-9149
Email: ericwiththepaper@cox.net
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