The Computer Buzz
||May 10th, 2007|
Nome and Paul Van Middlesworth - owners - The Computer Factory
"What's the Matter with
It won't turn on, it won't turn off,
I can't get on the Internet, I can't
get my E-Mail, it won't open any
attachments, the screen is blue,
the screen is black, I can make a
pot of coffee in the time it takes
to boot up, it's making funny
noises, it keeps turning itself off,
it's printing gibberish, my icons
have disappeared, Microsoft says
my operating system is counterfeit,
Norton says I have a virus,
my home page is a porn site and
our very favorite: what does it
mean when smoke comes out of
Our homes are full of electromechanical
gadgets nowadays and
we can live quite well for extended
periods without most of them.
The TV, radio, clothes washer,
dish washer, stove, furnace, air
conditioner and refrigerator are
mere conveniences The computer
on the other hand, like the toilet,
is a basic necessity.
When the home or office computer
is down, life gets tough. If
you can't fix it yourself, life gets
even tougher. If you're unfortunate
enough to own one of the"name brand" PCs you may have
had the opportunity to experience"award winning service."
Your limited "free access" to"award winning service" is routed
to some teeming third world city
where life is cheap and "phone
techs" even cheaper.
Your "service representative" has
an exotic accent and a name like
Ken, Barbie or Tex.
You speak to several "technicians"
(all with American names)
and the results are predictable.
Ranked in order of probability
1. You will be disconnected several times
and give up.
2. They will give up and disconnect you.
3. They will guide you through a complete
reformat and you will lose everything
you had on your PC.
4. You'll starve to death while holding
for "the next available customer service
5. They will actually fix your problem.
If you are past the "free access"
point, the result will be the same
but it will cost you $39.95.
We learned a long time ago that
fixing PCs over the phone is a
very time consuming activity with
a very low probability of success.
That's why we don't do it.
Repairing computers on site is
better but also has its downside.
On site technicians" cost you
$75 to $100 per hour and must
remain on "the clock", twiddling
their thumbs while automated
programs "clean up" your PC.
Sometimes this process takes
When service is performed in our
shop, the automated "clean up"
programs allow our techs to be
doing work on other PCs while
the programs run. That reduces
the labor costs to our customers.
The difference can be huge. A
clean-up in our shop runs about
$60. On site with the Best Buy"Geek Squad" will set you back 3
or 4 times that much.
We recommend the use of our
on-site service mainly for system
and network set-up and network
related problems that can only be
resolved on site.