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Cover Story November 22, 2006


  Untitled Document

Getting High for the Holidays

by lyle e davis


Top left: “Wake and Bake” is a phrase meaning wake up and smoke some weed. Then you are
baked for the rest of the day. Top right: This t-shirt contains Bob Marley with his hair and clothing
made up of marijuana leaves. Bottom left: The mandatory smoking rotation of a group of
people, especially for weed blunts or joints. "Puff puff" means you take two short hits (usually
the required limit), and "give" means you hand the smoking device to the person next to you in
the rotation. This phrase was made popular by Chris Tucker's character Smokey in the 1995
movie "Friday." Bottom right: “Toasted” is a phrase teens use to describe being high.

Some area retailers are being accused of being less than responsible merchants by displaying and selling merchandise aimed at your kids and grandkids that promote the use of illegal ‘recreational’ drugs. Tee shirts that might seem innocuous to you (and some not so innocuous, rather blatant, in fact) are being hawked as ever so
lovely Christmas gifts for the teenager in your life.

Drug messages on clothing either trivialize or glamorize the use of marijuana and imply and encourage acceptance of drug use. Almost all “drugwear” attire has a sometimes hidden meaning, sometimes open meaning, that is designed to be ‘hip’ and part of the ‘cool’ crowd that ingest drugs.

Locally, we have advocacy groups who have contacted area retail merchants and urged them to not stock “drugwear” attire. Many merchants have complied. A number have not. Included in the list of those merchants who refuse to pull the questionable attire are:

• Anchor Blue
• Lucky Jeans
• Sam Goody
• Wherehouse
• Urban Outfitters
• Macy’s
• Forever 21
• Hot Topic
• Sun Diego
• No Fear
• Ross
• And more

The question arises: what does it take to get these merchants to comply? A boycott by area consumers? Might work. In spite of numerous studies showing the harmful effects of marijuana, young people are bombarded with messages telling them the opposite. This type of clothing is now available for sale at the above major retailers in local malls.

What San Diego County youth are doing about it!

• Teaming up with youth coalitions, drugwear assessments were done of all the malls and shopping centers in the County
• After each assessment, retailers that sold drugwear receive a letter asking them to stop selling these items
• County wide media events are used to raise awareness of the issue
• San Diego youth coalitions continue to make presentations to parents, educators, and government officials on the latest trends in drugwear.

In the North County, we dealt with Dannah Hosford, Media Specialist for the North Inland Community Prevention Program. (She can be reached at 858-391-9303 x 213 or via her cell phone at: 858-395-3340. She coordinates with a number of youth advocacy groups in North County all of which operate under the umbrella organization of HARM: (Health Advocates Rejecting Marijuana) in San Diego County, which is funded by the County of San Diego. Together, these groups ccomplish
the tasks outlined above. They point out to interested parties that drug messages on clothing imply and encourage acceptance of drug use. And they have statistics to back them up:

• According to the California Healthy Kids Survey, more youth smoke marijuana than cigarettes in San Diego.
• Driving while high is an emerging threat. Driving after marijuana use is more prevalent (68 percent) than driving after alcohol use (48 percent of those who drink
"regularly"). More than half the teens who reported illegal drug use also reported that they were not concerned about riding in a car with a driver who is using illegal drugs (57 percent)
• HARM and its youth coalitions urges consumers to reject clothing sold by major retailers that influences youth use of marijuana and other drugs.
• HARM asks that retailers adopt business policies stating they will not sell merchandise that trivializes or glamorizes illegal drug use.


Definition: (Stoner) Slang for somebody who smokes cannabis, often.
Definition: (Weeding) The act of smoking pot/weed/reefer/ganja/mary jane/marijuana/ buddha etc.
Definition: (Greens) The first toke on a freshlyloaded pipe of marijuana.
Definition: (420) The term 420 is used widely in Cannabis culture as a time to get high, a national day to get high, and cannabis itself.

King Kong’s drug addict brother

The activist group is known as the Youth Advocacy Coalition. It is a group of teen activists from all over the North Inland region of San Diego County organized around the issue of alcohol, tobacco, and other drug prevention.

• They target specific problems, pursue solutions, and get results! Their goals are to reduce false promotion of, and underage access to alcohol, tobacco, & other drugs.
• They are a program of the North Inland Community P r e v e n t i o n Program based out of Poway. In their Call to Action . . .
• They urge parents and youth to reject clothing sold by retailers that promotes or trivializes the use of marijuana and other drugs.
• They urge parents, grandparents, and other concerned youth to contact the manager or corporate headquarters of retailers that sell these types of clothing and
demand removal of drugwear from their stores.
• They also ask that retailers adopt business policies stating they will no longer sell merchandise that trivializes or glamorizes drug use.





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